Web & Mobile Experience / Case study
Pick N Fix.
Bicycle care, from pickup to doorstep.
A connected digital journey that helps riders understand the service, request a pickup and get their bicycle back on the road.
- The challenge
- Make bicycle servicing easier to access by explaining how pickup, workshop care and return delivery fit together, without requiring riders to visit a workshop first.
- Our contribution
- A service website presenting bicycle care, the pickup-to-delivery process and the companion mobile app. Clear service information connects the customer’s need with the next step in the journey.
- The outcome
- A digital entry point that brings service discovery, pickup information and the mobile offering together, helping customers understand how to arrange bicycle care.
- Technology & tools
- Responsive web experience · Mobile app journey · Service workflows
What the work involved
- Present bicycle care services and explain the customer journey.
- Connect pickup requests with the servicing and return-delivery process.
- Introduce the companion app and provide a clear route to it.
The connected journey
- Discover the service
- Request pickup
- Bicycle servicing
- Return delivery